BIO

V SEASON is born from the union between a young and dynamic creative team, led by a charismatic and eccentric art director, and a company deeply rooted in the footwear sector, with great technical experience in the field of luxury women’s footwear.

The target of the V SEASON brand is represented by an intellectually and professionally mature woman, estimated between 30 and 50 years old, self-confident, charismatic, with a strong communicative power. Her personal mission is to express herself not only through words and actions, but also through looks designed to catch the eye. She is a strong and ironic woman, not necessarily eccentric, who wants to wear garments with prestigious qualities but at the same time slightly irreverent. She can easily combine a pastel suit with an unconventional shoe, a cocktail dress with a Texan. She is not forced, she is not excessively pushed. She chooses clothes and accessories that combined can convey a subtle irony, a “wink”. She is not the iconic style fashionist, nor is she the bold nonconformist. She is a woman of character who, going out in the morning to face the many commitments and challenges of the day, adds a touch of vivacity to her outfit. A note of optimism, a small challenge launched to the viewer, without ever being excessive or vulgar. Her one is a modest humor, a sensuality never too exposed.