BIO

We would like to let you know more about the brand, the idea that lays behind it and the designer who created the V SEASON collection.

V SEASON.

V SEASON is born from the union between a young and dynamic creative team, led by a charismatic and eccentric art director, and a company deeply rooted in the footwear sector, with great technical experience in the field of luxury women’s footwear.

The target of the V SEASON brand is represented by an intellectually and professionally mature woman, estimated between 30 and 50 years old, self-confident, charismatic, with a strong communicative power. Her personal mission is to express herself not only through words and actions, but also through looks designed to catch the eye. She is a strong and ironic woman, not necessarily eccentric, who wants to wear garments with prestigious qualities but at the same time slightly irreverent. She can easily combine a pastel suit with an unconventional shoe, a cocktail dress with a Texan. She is not forced, she is not excessively pushed. She chooses clothes and accessories that combined can convey a subtle irony, a “wink”. She is not the iconic style fashionist, nor is she the bold nonconformist. She is a woman of character who, going out in the morning to face the many commitments and challenges of the day, adds a touch of vivacity to her outfit. A note of optimism, a small challenge launched to the viewer, without ever being excessive or vulgar. Her one is a modest humor, a sensuality never too exposed.

V SEASON.

V SEASON is born from the union between a young and dynamic creative team, led by a charismatic and eccentric art director, and a company deeply rooted in the footwear sector, with great technical experience in the field of luxury women’s footwear.

The target of the V Season brand is represented by an intellectually and professionally mature woman, estimated between 30 and 50 years old, self-confident, charismatic, with a strong communicative power. Her personal mission is to express herself not only through words and actions, but also through looks designed to catch the eye. She is a strong and ironic woman, not necessarily eccentric, who wants to wear garments with prestigious qualities but at the same time slightly irreverent. She can easily combine a pastel suit with an unconventional shoe, a cocktail dress with a Texan. She is not forced, she is not excessively pushed. She chooses clothes and accessories that combined can convey a subtle irony, a “wink”. She is not the iconic style fashionist, nor is she the bold nonconformist. She is a woman of character who, going out in the morning to face the many commitments and challenges of the day, adds a touch of vivacity to her outfit. A note of optimism, a small challenge launched to the viewer, without ever being excessive or vulgar. Her one is a modest humor, a sensuality never too exposed.

The Designer - TIZIANO TOMMASIN | tstudio

Where did your passion for footwear come from?

My passion for shoes was born of love for women and an innate desire to ensure that an object of their desire, such as shoes, could accompany them as faithful companions in various moments of their lives. The shoes for every woman are above all accomplices and I, drawing for them, somehow belong to them.

What is your background?

I took the first steps together with my great curiosity and the desire to know and understand secrets, nuances and even technical mechanisms, which make an idea come true in a concrete dream. In the course of my experience, I have had the good fortune of designing and creating many collections for just as many companies, ranging also between different genres but always keeping my goal, namely to achieve a result that is always very personal and recognizable.

How would you describe the perfect V SEASON woman?

For me, the perfect V SEASON woman, must not be “perfect”, she must have an explosive combination of all the features I imagine while drawing for her, then mixing them according to the situations, moments and moods, obtaining different results for each occasion. Thus she becomes a “contemporary transformist”, with her own character to have fun wearing these objects of desire created for its femininity and elegance.

What do the irony, the optimism and the intelligence mean to you and how can they be useful in modern society?

The fashion in the times in which we live, the so-called “modern society”, compared to the past, I believe no longer impose how we must be and this is what today’s woman has understood long ago. This way of perceiving fashion and our way of being, makes every single person differentiate on the basis of his character and his intelligence: these are the fundamental elements that allow us to decode the various situations with optimism and irony. It is for this reason that our key words for the V SEASON woman are precisely “irony, elegance and character”.

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