POWERFUL VIBE

Powerful Vibe is a young and optimistic trend inspired by the growing influence of Gen Z and emerging economies. Interest in Africa is on the rise, its young optimists designer are approaching design with boundless thinking.

“Design doing” and participatory design will exploit the power of designers and companies to create a real change in society, focus on doing rather than producing and design will take on a real purpose. This wave of positivity leads to a summer of blinding summer tones, toned and sensual looks inspired by beach sports and glamorous parties in the pool. Collective thinking becomes team spirit, in conjunction with the Tokyo 2020 Olympics, interest in environmental protection, sea and oceans in the first place and youthful optimism towards a future laden with possibilities and changes.

Starting from the 2020 Olympics therefore, activewear will grow exponentially and influence the summer looks with its past and present stories, from sailing to tennis courts. Global appeal will bring design interest to African creative talents and their street-ready vision of the continent’s fashion. 1980s pool leisure time and precious tailored materials update any look to ensure a perfect day-to-night look.In leather goods, designs combine playful and sustainable elements and draw on vacation references by the sea, from Miami, Cape Town, Sidney to South Beach: sun-blended colors and poolside glamor. A deliberately high-low approach with striking 3D applications: maxi flowers, giant pearls, sequins and colored crystals pavé take advantage of the trend for vintage kitsch themes. Colorful pool parties choose inflatable materials as a new trend for accessories and hardware: ecological rubber, plastic and nylon, but also foam and packaging plastics converted into an atypical and eco-friendly use. A luminescent nocturnal Miami is the background of this story, which focuses on day-to-night holiday accessories and footwear where exaggerated crystals create an opulent appearance and feed the continuous relevance of dress-up styles even in everyday pieces. The splendor of the mermaid-style incrustations where sequins, glitter, shells and pearls respond to the interest of mass towards shells, true or replicated. Ath-luxe arrives at the beach in this trend that blends surf and fitness and references to sports culture that evokes sunny training and dream bodies without forgetting that glamorous touch of a night club. Sports silhouettes from the 2000s, tints shaded from the sun for leathers, synthetics and sponge combined with shaded and powdery surfaces colored with eco-dry pigments to update casualwear.

Powerful Vibe is a young and optimistic trend inspired by the growing influence of Gen Z and emerging economies. Interest in Africa is on the rise, its young optimists designer are approaching design with boundless thinking.

“Design doing” and participatory design will exploit the power of designers and companies to create a real change in society, focus on doing rather than producing and design will take on a real purpose. This wave of positivity leads to a summer of blinding summer tones, toned and sensual looks inspired by beach sports and glamorous parties in the pool. Collective thinking becomes team spirit, in conjunction with the Tokyo 2020 Olympics, interest in environmental protection, sea and oceans in the first place and youthful optimism towards a future laden with possibilities and changes.

Starting from the 2020 Olympics therefore, activewear will grow exponentially and influence the summer looks with its past and present stories, from sailing to tennis courts. Global appeal will bring design interest to African creative talents and their street-ready vision of the continent’s fashion. 1980s pool leisure time and precious tailored materials update any look to ensure a perfect day-to-night look.In leather goods, designs combine playful and sustainable elements and draw on vacation references by the sea, from Miami, Cape Town, Sidney to South Beach: sun-blended colors and poolside glamor. A deliberately high-low approach with striking 3D applications: maxi flowers, giant pearls, sequins and colored crystals pavé take advantage of the trend for vintage kitsch themes. Colorful pool parties choose inflatable materials as a new trend for accessories and hardware: ecological rubber, plastic and nylon, but also foam and packaging plastics converted into an atypical and eco-friendly use. A luminescent nocturnal Miami is the background of this story, which focuses on day-to-night holiday accessories and footwear where exaggerated crystals create an opulent appearance and feed the continuous relevance of dress-up styles even in everyday pieces. The splendor of the mermaid-style incrustations where sequins, glitter, shells and pearls respond to the interest of mass towards shells, true or replicated. Ath-luxe arrives at the beach in this trend that blends surf and fitness and references to sports culture that evokes sunny training and dream bodies without forgetting that glamorous touch of a night club. Sports silhouettes from the 2000s, tints shaded from the sun for leathers, synthetics and sponge combined with shaded and powdery surfaces colored with eco-dry pigments to update casualwear.

This trend inspires the most summery palette of the season. Sporty or faded by the sun, the basic Pesto and Butterum are lit by the spicy tones of Canteloupe, Heather Rose and Green Ash while Limelight and Bachelor Button are ready to dive into the summer holidays.

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